This is the sales graph of Sleeps to Christmas over the last 3 years. The message?
Don’t give up.
If you think you’ve got a good product, keep pushing it. Keep updating. Keep marketing. Keep it alive. You never know when it’ll catch a wave and ride up the charts.
Sleeps has an advantage in being seasonal but, given that it went from zero to #1 in September this year, there must be a catalyst for that. A review on a popular site, a celebrity mention* anything could resurrect your app from being hidden away on the store to hitting the coveted Top 100 charts.
* Sleeps hitting the charts this year was partly down to finding out Tom from McFly was a fan and giving the app a shout out on Twitter. Yes, I feel dirty