Don’t Give Up

November 16, 2010

This is the sales graph of Sleeps to Christmas over the last 3 years. The message?

Don’t give up.

If you think you’ve got a good product, keep pushing it. Keep updating. Keep marketing. Keep it alive. You never know when it’ll catch a wave and ride up the charts.

Sleeps has an advantage in being seasonal but, given that it went from zero to #1 in September this year, there must be a catalyst for that. A review on a popular site, a celebrity mention* anything could resurrect your app from being hidden away on the store to hitting the coveted Top 100 charts.

* Sleeps hitting the charts this year was partly down to finding out Tom from McFly was a fan and giving the app a shout out on Twitter. Yes, I feel dirty

2 Responses to “Don’t Give Up”

  1. I couldn’t agree more, never give up, have faith. I had a similar experience with a popular email list.

  2. Hey Neil, I just came across your blog at the perfect time in my life. I started my own indy app venture a few months back , and recently found myself getting discouraged here and there.

    Things are starting to pick up a bit, so to your point, completely agree that it’s so crucial to keep pushing, marketing, updating if you genuinely think you’ve got a good idea for an app.

    I’d love to know what you think about my apps? .. I think we should also keep in touch; us developers have got to stick together in this increasingly competitive market!

    Email me anytime,


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